Heijin LEE
Heijin Lee
Ph.D. in Information & Media
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Assistant Professor of Advertising
@ Pepperdine University in Malibu
Email:
Address:
Room 210, Center for Communication and Business, Pepperdine University, 24255 Pacific Coast Hwy, Malibu, CA 90263
About Me.
I am an assistant professor of Advertising at Pepperdine University. I do study and work for persuasive strategic communication, influencer marketing, and international communication. Enthusiasm toward my research stems from my professional experience running multiple global projects as an international social media influencer (500K followers), a marketer on TikTok’s Brand Marketing Team, and a consultant.
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I am committed to actively engaging in multidisciplinary projects that connect industry and academia, providing actionable insights that benefit both fields. I am also passionate about mentoring and strive to equip my students with the latest knowledge and skills, leading them to excel in the dynamic field of digital strategic communication.
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​Having worked and studied in multiple countries, I am open to collaboration and coworking with people from diverse backgrounds and viewpoints.
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Education
2021 - 2025
Ph.D.
Michigan State University
I completed doctoral program in Information and Media, focusing on digital strategic communication and international communication.
2018 - 2020
M.A.
Tsinghua University, China
I received my master degree in Journalism and Communication.
Thesis: Coverage of the Inter-Korean Summit: National Interests Frame and International Relations.
Summer 2023
University of Michigan
Certificate in Inter-university Consortium for Political and Social Research (ICPSR) Program (Statistic Courses)
2014 - 2018
B.A.
Hankuk University of Foreign Studies, South Korea
I received my dual degrees in Journalism and Chinese Foreign Affairs and Commerce.
Thesis: Comparison between Chinese official media reports and online public opinion on the THAAD deployment in South Korea.
Spring 2017
Exchange student
Peking University, China
An exchange student in Chinese Language and Cultures.
Fall 2016
Visiting student
Copenhagen University, Denmark
A visiting student in Film and Media Studies.