Heijin Lee

Ph.D. Candidate, Author

Email:

Address:

Room 575, 404 Wilson Rd., College of Communication Arts and Science, Michigan State University, East Lansing, MI 48824, USA

About Me.

I am a Ph.D. candidate in the Advertising and Public Relations department at Michigan State University. I do study and work for persuasive strategic communication, influencer marketing, and international communication. Enthusiasm toward my research stems from my professional experience running multiple global projects as an international social media influencer (500K followers), a marketer on TikTok’s Brand Marketing Team, and a consultant.

I am committed to actively engaging in multidisciplinary projects that connect industry and academia, providing actionable insights that benefit both fields. I am also passionate about mentoring and strive to equip my students with the latest knowledge and skills, leading them to excel in the dynamic field of digital strategic communication.

Having worked and studied in multiple countries, I am open to collaboration and coworking with people from diverse backgrounds and viewpoints.

Education

2021 - Current

Ph.D.
Michigan State University

I am currently a doctoral student in Advertising and Public Relations Department, focusing on digital strategic communication and international communication.

2018 - 2020

M.A.
Tsinghua University, China

I received my master degree in Journalism and Communication.

Thesis: Coverage of the Inter-Korean Summit: National Interests Frame and International Relations.

Summer 2023

University of Michigan

Certificate in Inter-university Consortium for Political and Social Research (ICPSR) Program (Statistic Courses)

2014 - 2018

B.A.
Hankuk University of Foreign Studies, South Korea

I received my dual degrees in Journalism and Chinese Foreign Affairs and Commerce.

Thesis: Comparison between Chinese official media reports and online public opinion on the THAAD deployment in South Korea.

Spring 2017

Exchange student

Peking University, China

An exchange student in Chinese Language and Cultures.

Fall 2016

Visiting student

Copenhagen University, Denmark

A visiting student in Film and Media Studies.