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Work Experience (Employed)

October 2022 - Current

Center for Anti-Counterfeiting and Product Protection (ACAPP)

 

Position: Research Assistant

Location: Michigan, USA

  • Conducted a global consumer survey with 13,053 participants from 17 countries and investigated global consumers’ perceptions, attitudes, and behavior related to counterfeit purchase.  

  • Conducted both quantitative and qualitative content analysis of global anti-counterfeiting campaigns and examined the campaigns from consumer psychological perspectives.

October 2020 - September 2021

Tantan Global Network 

 

Position: Administrative secretary

Location: Seoul, Korea

  • Planed and managed publications and high-level meetings for the government research project to assist developing countries in key policy areas.

  • Communicated with and interviewed local consultants for the field investigation.

June 2019 - February 2020

JoongAng Daily News China Lab​

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Position: Foreign Correspondent 

Location: Beijing, China

  • Worked as a foreign correspondent and wrote a series of articles about the Chinese media industry, public opinion, economy, and AI technology.

June 2019 - November 2019

TikTok, ByteDance Ltd.

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Position: Brand Marketer

Location: Beijing, China & Seoul, South Korea

  • Evaluated weekly social media KPIs of TikTok official accounts (Instagram, Facebook, X)

  • Planned and managed hashtag campaigns with Greenpeace to promote reduced plastic use, and a K-pop group BTS, targeting global fandoms (#CNSchallenge: generated 12.8M Likes, 170.8K Comments, 261.2K Saves, 342.2K Shares, and 89.6M related posts solely on TikTok).

  • Designed and suggested new marketing strategies to increase college student engagement.

Work Experience (Self-Employed)

Organization Co-Marketing & Consulting as a Social Media Influencer (500K followers)

  • [Apr. - Jul. 2022] KOSÉ Global, Beauty Brand, Japan &  South Korea 

Social media strategy consulting services and online marketing training for marketers

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  • [Jun. - Jul. 2020] Korean Trade-Investment Promotion Agency (KOTRA), State-funded organization, South Korea

Promoting and Live-Streaming selling for Korean cosmetics and health products

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  • [May - Jun. 2020] Alibaba Kaola, Cross-border E-commerce Platform, China & South Korea

Livestream selling and promotion as a South Korean Representative Influencer

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  • [Oct. 2019 - May 2020] Kuaishou, Social Media Platform, China & South Korea

Providing strategic solutions to enhance user experience and participating co-branding campaigns

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  • [Nov. 2019] People’s Daily, Newspaper group, China

Online marketing collaboration for China International Import Expo

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  • [Oct. 2019] Ministry of Foreign Affairs, South Korea

Social media strategy consulting services and online marketing training

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  • [Sep. 2019] Consulate General of the Republic of Korea in China, China

Proposal of engaging social media influencer in Korean public diplomacy

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