Instructor of Record

[Undergraduate Level] ADV442 Digital Analytics (Michigan State University, USA) - Online Asynchronous (34 students)

Summer 2024

- Teaching consumer and audience data analysis

(AI-driven marketing, Google Analytics, Excel Statistics, Competitive analysis, Data privacy and regulation)

- Guiding the Client Project throughout the semester

(How to create data-driven strategies/ How to build SMART objectives/ How to evaluate performance with KPIs)

Teaching Assistant

[Undergraduate Level] ADV350 Media Planning (Michigan State University, USA) - Recitation Lead (weekly, 2 sections, 1hr 20min/each)

Spring 2025, Fall 2024

[Undergraduate Level] ADV442 Digital Analytics (Michigan State University, USA) - Recitation Lead (weekly, 2 sections, 1hr 20min/each)

Spring 2024, Fall 2023, Spring 2023, Fall 2022, Spring 2022, Fall 2021

[Graduate Level] Intercultural Communication (Tsinghua University, China) - Discussion Lead

Spring 2019

[Undergraduate Level] Introduction of Advertising & Public Relations (Hankuk University of Foreign Studies, South Korea) - Course Grader

Spring 2016

Guest Lectures

Spring 2025: PR 300 Public Relations Theory and Ethics (Michigan State University, USA)

Topic of Lecture: "Social media influencer's relationship building with multiple stakeholders"

Fall 2023: Contemporary Chinese Language and Culture (Korea University, Seoul)

Topic of Lecture: "Chinese online media culture and AI technology"

Fall 2022: Contemporary Chinese Language and Culture (Korea University, Seoul)

Topic of Lecture: "Global perspectives on Chinese media culture"

Summer 2022: ADV 492 Social Media Influencer Marketing and Advertising (Michigan State University, USA)

Topic of Lecture: "Global Social Media Influencer and International Communication"

Spring 2022: PR 310 Diversity Equity Inclusion in ADPR (Michigan State University, USA)

Topic of Lecture: "International Communication and Social Media Influencer"

Fall 2021: Contemporary Chinese Language and Culture (Korea University, Seoul)

Topic of Lecture: "The role of social media influencer in the global community and economy"

Spring 2021: Contemporary Chinese Language and Culture (Korea University, Seoul)

Topic of Lecture: "Contemporary media culture and social media influencer in China"

Spring 2021: Chinese Area Studies (Republic of Korea Naval Academy, Seoul)

Topic of Lecture: "The current situation and future of Chinese online influencer economy"

Fall 2020: The Arts of Chinese Dramas (Korea University, Seoul)

Topic of Lecture: "Contemporary media culture and social media content in China"

Invited Talks

October 2019: The 7th China-South Korea Public Diplomacy Forum (Seoul, South Korea)

Hosted by the Chinese Ministry of Foreign Affairs, Korean Ministry of Foreign Affairs, Korea Foundation, and China Public Diplomacy Association

Topic of Talk: "Social media and China-South Korea Public Diplomacy"

September 2019: Workshop on Strengthening Public Diplomacy towards China (Beijing, China)

Hosted by the Embassy of the Republic of Korea in China

Topic of Talk: "Public Diplomacy Strategies between South Korea and China for non-state actors"

Professional Teaching (Trainings for practitioners)

Dec. 2020 - Jan. 2021: Four-Week Professional Training for Practitioners (Seoul, Korea)

Organized by Future Station Network Platform

Topic: Online Marketing and Commerce with Chinese social media platforms

Jul. 2020 - Aug. 2021: Four-Week Professional Training for Practitioners (Seoul, Korea)

Organized by Future Station Network Platform

Topic: Online Marketing and Commerce with Chinese social media platforms

May. 2020 - Jun. 2021: Four-Week Professional Training for Practitioners (Seoul, Korea)

Organized by Future Station Network Platform

Topic: Online Marketing and Commerce with Chinese social media platforms