Heijin LEE
Media Coverage
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Tekip, A. (2023, October 19). MSU survey: 7 in 10 consumers deceived into buying counterfeit products online. MSU College of Communication Arts and Sciences News, https://comartsci.msu.edu/about/newsroom/news/msu-survey-7-10-consumers-deceived-buying-counterfeit-products-online
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Mussell, J. and Dwyer, M. (2023, September 19). MSU Researchers Investigate Counterfeiting Attitudes and Behaviors with Global Survey. MSU College of Communication Arts and Sciences News, https://comartsci.msu.edu/about/newsroom/news/researchers-investigate-counterfeiting-attitudes-behaviors-global-survey
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Kim, D. (2020, July 30). 한달 6억명 SNS로 물건 사…왕훙마케팅, 선택아닌 필수 [600 million people buy products through SNS in a month... Wanghong marketing, a necessity not a choice] Maeil Business News, https://www.mk.co.kr/news/world/9454368
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Song, H. (2020, January 21). 왕홍 3인 인터뷰 “빠르게 바뀌는 中유행... 핵심은 개성” ["Interview with Three Wanghong: '”The key to the rapidly changing Chinese trends... is individuality”] The EconomyChosun, https://www.chosun.com/site/data/html_dir/2020/01/17/2020011702463.html
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Lee, J. (2019, September 19). 한국인 왕홍 “중국은 알면 알수록 매력적” [Korean Wanghong: “The more you know about Chinese online market, the more attractive it is”] The JoongAng, https://www.joongang.co.kr/article/23581694#home
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Jeong, Y. (2019, September 16). “14억 중국시장, 한국인 왕홍이 답이다” [“The 1.4 billion Chinese market, Korean Wanghong can be the answer key”] Cosmorning, https://www.cosmorning.com/mobile/article.html?no=34575
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Jeong, Y. (2019, September 1). 나도 왕홍이 될 수 있다 [Anyone can become a social media influencer] Cosmorning, https://www.cosmorning.com/mobile/article.html?no=34446
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China Daily (2019, March 21). 韩国美女李惠真:用快手记录我在清华的留学生活 [Korean female Heijin Lee: Use Kuaishou to record my life studying abroad in Tsinghua University] China Daily, https://baijiahao.baidu.com/s?id=1628602064391733433&wfr=spider&for=pc
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China News Service (2019, March 21). 韩国美女留学生用快手半年 学会超溜中国话 [Korean international student becomes highly proficient in half a year using Kuaishou, Chinese social media platform] China News Service (CNS), https://baijiahao.baidu.com/s?id=1628601563606506444&wfr
Professional Publications (Series in Magazine & Newspaper)
Series in Educational Magazine
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Lee, H. (2020, January 29). The more passionately you prepare, the higher your chances of success on the path to studying in China. Naeiledu. https://naeiledu.co.kr/28362
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Lee, H. (2020, January 8). The Chinese spring festival. Naeiledu. https://naeiledu.co.kr/28323
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Lee, H. (2019, December 18). Proficiency in foreign language is essential: What kind of talent do Chinese companies prefer? Naeiledu. https://naeiledu.co.kr/28261
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Lee, H. (2019, November 6). Rapid pace of technological advancements, yet Internet control systems remain a barrier. Naeiledu. https://naeiledu.co.kr/28155
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Lee, H. (2019, October 9). The changing college admission system in China: Introduction of the "creative talent selection". Naeiledu. https://naeiledu.co.kr/28075
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Lee, H. (2019, September 18). Graduate studies and academic projects in China: China is transforming into a Big Data powerhouse. Naeiledu. https://naeiledu.co.kr/28016
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Lee, H. (2019, August 14). Three months are not enough! Make a plan for summer break in China. Naeiledu. https://naeiledu.co.kr/27934
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Lee, H. (2019, July 10). Continuous assignments and presentations in college: Graduation thesis matters more than grades. Naeiledu. https://naeiledu.co.kr/27856
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Lee, H. (2019, June 5). Despite fierce competition for college admission, career experience takes priority over grades in university. Naeiledu. https://naeiledu.co.kr/27750
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Lee, H. (2019, May 15). Learning economics and media in China: Breaking misunderstandings and prejudices. Naeiledu. https://naeiledu.co.kr/27689
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Lee, H. (2019, April 10). Making a friend from a different culture is like gaining a whole new world. Naeiledu. https://naeiledu.co.kr/27605
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Lee, H. (2019, March 13). Beyond misunderstandings and prejudices, falling for the charm of China. Naeiledu. https://naeiledu.co.kr/27520
Series in Interactive News
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Lee, H. (2020, January 10). How do Chinese 2030 Generation think of Marriage? JoongAng Daily News China Lab. https://naver.me/FZJpMMlp
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Lee, H. (2019, December 27). Innovative winter survival items from China that South Korea needs to adopt soon. JoongAng Daily News China Lab. https://naver.me/GnGKm8TR
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Lee, H. (2019, December 13). Fierce exam and job competition – Chinese youth in the midst of uncertainty. JoongAng Daily News China Lab. https://naver.me/5bdFcT4V
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Lee, H. (2019, November 22). 'Development of autonomous bicycles' – Chinese universities fostering an AI and data research ecosystem. JoongAng Daily News China Lab. https://naver.me/FzS89PC3
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Lee, H. (2019, November 1). Exploring unique Chinese snacks and food. JoongAng Daily News China Lab. https://naver.me/x1D2woCZ
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Lee, H. (2019, October 24). The top 5 culinary delights of China – How many have you tried?JoongAng Daily News China Lab. https://naver.me/FeeBejEB
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Lee, H. (2019, October 7). What's the hot short-video platform in China these days? JoongAng Daily News China Lab. https://naver.me/Ft8hiX8L
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Lee, H. (2019, September 23). Fake information and rumors about Korea that only Chinese people know. JoongAng Daily News China Lab. https://naver.me/xiv4gPik
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Lee, H. (2019, September 20). A must-know place in China for Koreans. JoongAng Daily News China Lab. https://naver.me/x0hNRLP4
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Lee, H. (2019, August 26). Why do Chinese university students stay on campus during the holidays? JoongAng Daily News China Lab. https://naver.me/5nehD6HL
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Lee, H. (2019, August 23). In China, your face does it all – but is it all just convenient? JoongAng Daily News China Lab. https://naver.me/xoLnnKe9
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Lee, H. (2019, July 29). Thinking of pursuing a master's or PhD in China? Comparing the pros and cons of graduate studies in China. JoongAng Daily News China Lab. https://naver.me/FuEhQaTF
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Lee, H. (2019, July 22). The skeptical consumer culture of China. JoongAng Daily News China Lab. https://naver.me/55HYg0Ya
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Lee, H. (2019, July 16). The hottest unicorn companies in China in 2019. JoongAng Daily News China Lab. https://naver.me/F6mrqVCM
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Lee, H. (2019, July 8). The saturated era of the Influencer economy in China – "A need for new influencers. JoongAng Daily News China Lab. https://naver.me/FAr0y81e
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Lee, H. (2019, July 2). How to live as a 'foreign influencer' in China. https://naver.me/FAr0y81e